Sr. Specialist Digital Marketing

Purpose & Overall Relevance for the Organization Ensure flawless execution on digital sites and provide the best experiences for adidas consumers to create brand and product engagement.
Key Responsibilities Ensure the accomplishment of the Digital Strategy and Plan and provide premium experience to customers assuring the delivery of the best adidas brand expression at each trading point.Create the KA's Digital Strategy across the country,Create synergies between brand and WHS address to leverage brand content and momentum across all digital trading points.Create measurable reports reflecting advances and KPI's accomplishments.Analyze campaign and category performance data in order to take key actions to drive improvement in sales and consumer experience.Coordinate and monitor the channel's commercial strategyCoordinate onsite communication, newsletters and push notifications with Latin American teamsKey Relationships Business Units and Category Manager teamsRegional Digital and Ecommerce teams (remote teams from Digital Hub based in Bogota, Colombia)Any Marketing and Sales teamsRequisite Education and Experience / Minimum Qualifications Bachelor's degree or equivalent required in related field.1 to 3 years' experience in related functions as eCommerce, Digital Marketing, or similar.Strong interest for Digital Sales and eCommerce willing to implement best stragies and plans, evaluate new trends.Strong communications and management skills in order to coordinate severals stakeholders.Advance Excel and numerical analysis skills in order to manage budget and marketing planning.Fluency in both Spanish and English. Be able to work in an English-speaking environment in a daily basis.
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