Huckberry is a one stop men's shop that's equal parts lifestyle retailer and media brand. Millions of guys trust us as their daily go-to source for discovering the world's coolest emerging and heritage brands to inspire and equip a more active, adventurous, and stylish lifestyle.
We're pioneering a new lifestyle category called Everyday Adventure that sits between the traditional outdoor and fashion industries, and are trailblazing a new business model that combines the best of retail, media, and community. We're a team of 150+ based in Austin, TX with additional offices in San Francisco, CA and Columbus, OH. We're hiring. Join the team and help us build the future of retail.
The Role
As Senior Associate of Paid Search at Huckberry, you'll report to our Sr. Director of Growth and will be responsible for the strategy, execution, and day-to-day maintenance and optimization of our paid search campaigns. We're looking for someone with a strong analytical mindset who is highly organized and meticulous in their work. The ideal candidate is curious, a natural tinkerer, capable of drawing actionable insights from data, and has a bias for action and improving processes.
Responsibilities:
- Responsible for the strategy, execution, and day-to-day maintenance and optimization of our Search advertising campaigns, specifically Google: Search, Shopping, Performance Max, Display, Discovery, and YouTube
- Design and execute tests, collect and analyze data, identify trends and insights to maximize our ROI in paid search campaigns
- Present channel performance, insights, and recommendations to management
- Partner with Tech and Data to optimize our SEO program
- Collaborate with our Product, Creative, and Brand Marketing teams on product launches
- Collaborate with our Editorial and Production teams to produce marketing materials
Ideal Profile
Requirements:
- 3-5 years running Google AdWords or other digital marketing channels
- 3-5 years running YouTube Specific Ad Funnels (Awareness, VAC, Sequencing, and TV)
- Experience in e-commerce and/or retail
- Strong experience with Google Analytics or other analytics/BI platforms
- Proficient in Excel (comfortable with pivot tables and other advanced Excel functions)
- Excellent communication and organizational skills
- Ability to present actionable insights to broader teams at Huckberry
- Great cross-functional partner
- Analytical mindset with the ability to think through difficult problems
- Knowledge of Search Engine Optimization (SEO) best practices
- Able to work ~9a-5p CT
What's on Offer?
- Opportunity within a company with a solid track record of performance