IsoMetrix, is a leading integrated risk management software company with offices in the USA, Canada, Australia, United Kingdom and South Africa. We provide state-of-the-art solutions for ESG, EHS and GRC management.
Backed by the leading private equity firm Carlyle, an investment firm with $293bn of assets under management, SaaS-oriented business model.
Crucial to the future success of the business we require an SEM Specialist to use their experience and strategic knowledge to help IsoMetrix enter and succeed in new markets.
Main Purpose of Job You will be responsible for creating and delivering SEO plans, including onsite and offsite optimization and keyword expansion research. The goal is to ensure content is search-engine friendly and optimized to increase our company's profitability.
You will also design paid search campaigns aimed at getting people interested in the solutions we're selling (generate demand), that turn interest into leads that our Business Development team can follow up on.
Primary Responsibilities: The SEM Specialist is responsible for several aspects of digital marketing:
Developing and executing successful SEO strategies from cradle to graveConducting keyword research to guide the creation of contentReviewing technical SEO issues and recommend fixesOptimizing and creating website content, landing pages and paid search copyDirecting off-page optimization projects (e.g. link-building)Collecting data and reporting on traffic, rankings and other SEO aspectsWorking with the wider marketing team to optimize social media and AdWords campaignsStaying up to date with SEO and other digital marketing trendsProactively working with teams (primarily sales and subject matter experts) to tailor lead generation and nurture campaigns to ensure goals are met Minimum Education/Training: Strong knowledge of SEO tactics and best practicesExperience building SEO campaigns for different goals (website traffic, audience engagement, revenue growth)Experience with building a backlinking campaign from scratchKnowledge of HTML/CSSFamiliar with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends)Experience with Salesforce and marketing automation softwareExperience in Word Press web design Experience measuring the effectiveness of SEO optimizations and paid search campaignsIdeally have a bachelor's degree in marketing or business, Chartered Institute of Marketing qualification, or other related degreeExperience relating SEO and PPC campaigns to indirect/direct revenue results.2+ years of Salesforce experience3+ years working in software or technology\Ideally have experience promoting B2B software and/or sustainability, environment, health and safety related services Minimum Work Experience: SEO Experience: 5+ years experience in the following:
Building SEO campaignsExecuting on SEO campaignsTracking and optimizing SEO campaigns with a short and long-term focusOngoing professional development to understand changes in SEO, google etc. to ensure we are staying ahead of changes, and they have as little impact on performance as possibleBrainstorming new ideas for SEO strategies to drive traffic, optimize pages and increase conversionsBacklinking campaigns starting from scratch or growing a newly launched campaign PPC Experience: 5+ years experience in the following:
Building PPC campaigns (Google AdWords)Creating and posting the campaignsMonitoring the performance of the campaigns and offering suggestions on optimizations to improve performanceTracking and discussing budget decisions (spending changes +/-, in different ad groups etc.)Ongoing professional development to understand the changes in PPC, google etc. to ensure campaigns are performing the best possible
Website experienceExperience working with WordPress to build new landing pages for SEO or PPC campaigns Experience in WordPress making changes to landing pages as per optimization strategies Website experience:
Experience working with WordPress to build new landing pages for SEO or PPC campaignsExperience in WordPress making changes to landing pages as per optimization strategies Personal Attributes: Goal-oriented and able to demonstrate initiativeAble to work under pressureWillingness to experimentAnalytical with the ability to adapt based on dataAttention to detailMust have excellent communication skills, including writingStrong desire to learn and improve one's skill setAble to work independently when required but as part of a larger supportive teamAble to share ideas and support team members
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