Manager Sports Marketing (FB CLUBS) Country Purpose & Overall Relevance for the Organization: Plan, build, and manage FB clubs service, delivering a massive activation execution, supporting brand and category objectives.
Provide full support to symbols and market in SPOMA services and activations projects. Must be proactive, being able to work in a fast-paced environment, manage stakeholders and be able to deal with pressure under daily negotiations x objectives.
Key Responsibilities: Own the Football Clubs strategy in alignment with the Global & LAM SPOMA Football plan to deliver the Football BU KPI´s.Lead a powerful relationship at all levels with adidas Local Clubs, coordinating the Sports Marketing Operations Specialist moves during the daily routine, to secure high-quality service delivery across the year.Establish clear goals and align expectations between the three football pillars inside the company - SPOMA, Football BU, and Brand Comms regarding FB Clubs activations.Participate in the activation plan strategy and lead the relationship with the club during execution moments.Support the full Seasonal Uniform approval procedure with FB BU Global and Local, in coordination with the Clubs, securing the Legal process.Lead and secure the seasonal endorsement plan signoff, in coordination with BU necessities and Club's calendar to guarantee on-field execution.Support the BU over Special Projects products, coordinating all approvals and needs with the Clubs.Develop controlling, ordering, and delivering processes to secure VIK efficacy, head to toe, based on contract directions and club's necessity, focusing on symbol efficiency.Key Relationships: BU / Brand / Newsroom / Omni / Finance / SPOMA Players and Communities.Knowledge Skills and Abilities: Combined broad theoretical and practical knowledge including company policies and practices.Intermediate MS Office skills.Intermediate English / Spanish (focus on written).Organizational mindset.Commercially driven orientation.Strong people skills and teamwork.Travel availability.Requisite Education and Experience / Minimum Qualifications: 5 years' experience in marketing (SPOMA preference).Solid activation background.Sport lover (Football preference).AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES, OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need.OWNERSHIP: Pick up the ball. Be proactive, take responsibility, and follow through.INNOVATION: Elevate to win. Be curious, test, and learn new and better ways of doing things.TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.RESPECT: Value all players. Display empathy, be inclusive, and show dignity to all.adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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