Purpose & Overall Relevance for the Organization:
Our organisation is on a journey to be a member first and a DTC-led business with Membership at the core of our 2025 strategic business plan "Own the Game". Our ambition with our adidas Membership program is to offer our most valuable consumers unique experiences, products and services across all consumer touchpoints. As a Senior Specialist Membership, you're responsible for planning and delivering high quality digital and physical experiences for our members, that execute on Latin America's Membership strategy and help us deliver an industry-leading program of premium, personalized experiences at scale. Flawless execution of online/offline member journeys and continuous improvement of the member value proposition, in collaboration with brand activation and operations teams are a couple of examples of what is expected from this role.
Key Responsibilities:
* Responsible for growing and improving the Membership Value Proposition across consumer touchpoints
• Drive the continuous improvement of the membership program and ensure it delivers premium, personalized and seamless experiences across digital (leveraging adidas apps) and physical touchpoints to our members.
• Partner with Regional Membership team, eCommerce team and DTC team on landing new tools and projects in a timely, cost-efficient and quality manner in line with guidelines. Challenge solutions that do not match country reality and land implementable alternatives.
• Advocate a member first mindset at all times & be a champion for Membership in the country Responsible for planning and improving Membership Campaigns across consumer touchpoints
• Contribute to the definition of the country Membership plan for each season in collaboration with Brand Activation and DTC teams, as well as Regional teams.
• Drive the execution of the seasonal plan and ensure it delivers against LAM and country strategic priorities and KPIs (Member acquisition, Member engagement, Member demand and NPS). • Measure and report back on the performance of Membership campaigns and ensure that best practices are collected and shared, so that the best ideas are built into the upcoming campaigns and projects
• Conduct business process reviews with regional Membership, DTC, eCommerce, and other relevant business stakeholders, and where needed define new processes that deliver incremental value for the business and our members.
Key Relationships:
• Brand Activation
• DTC Knowledge, Skills and Abilities Soft Skills
• Ability to quickly adapt to changing business processes and business partners
• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Creative problem-solving and decision-making abilities Hard Skills
• Data driven and insights focused individual with solid business acumen and in-depth knowledge of Digital & Loyalty KPIs
• Knowledge of analytics software (Microstrategy, Tableau, Adobe Analytics, etc.)
• Comfortable working with enterprise-level platforms and technologies
• Fluent English both verbally and written Requisite Education and Experience / Minimum Qualifications
• 2+ years of experience in a Digital, Ecommerce and/or Retail environment
• Functional knowledge in CRM and Loyalty programs
• Experience in managing highly complex processes, involving multiple teams in different geographie
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE:Speak up when you see an opportunity; step up when you see a need..OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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