Purpose & Overall Relevance for the Organization Support achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives. Execute the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.
Key Responsibilities Ensure local integration of Account Marketing (AM) into the global Key Account Management Excellence process getting a strong collaboration with local commercial departmentGuarantee brand leadership among Key Accounts (KA's) through optimal planning and execution of all key account marketing elementsEnsure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with commercial departmentLocalization and accomplishment of the Account Marketing Execution Plan process calendar in the countryFoster correct, updated and on-time delivery of necessary commercial input, such as KA's in order to facilitate all tools for AM plans creationFoster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPI's within the KA'sMonitoring results & Return on Investment (ROI) of Key Account Marketing activities as outlined in the Account PlansPrepare impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spacesPresent Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, Sports Marketing, Product and Digital) and brief them with the specific needs related to the seasonDrive quality growth by ensuring all commercial/sellout activities do not compromise our brand positioning or strategyEstablish regular AM best practice sharing with other countries in Latin AmericaProvide all necessary local support to ensure a correct deployment of KA's Digital Strategy pillars, getting positive and fast ROI.Requisite Education and Experience & Minimum Qualifications Bachelor Degree or equivalent required in related field as Marketing, Commercial, Engineering or similar2 - 4 years of professional experience in Marketing Account, Trade Marketing, Marketing Strategies and Plans or similarIdeal to have experience in Retail or Consumer Goods IndustryCommunications skills and management of external relations in order to build strong relations with Key Account PartnersVery good Excel skills and strong numerical analysis skills to control and manage KPI's, including reportsAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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