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Description and RequirementsFrom a PRODUCT perspective, the OSM will work with local product teams to identify products/options to be marketed through eCommerce; responsibilities include merchandising a good/better/best line up to ensure a comprehensive and broad portfolio; maintaining a strategic product mix of consumer and SMB based on performance targets; coordinate supply directly with GSC ensuring we exceed SLA with customers and maximize customer satisfaction.
From a PRICE perspective, the OSM will coordinate the eComm pricing including web list pricing, web sale pricing and promotional pricing; PFV (price-for-value) analysis to ensure competitive offerings; manage and maintain channel/retail parity ensuring minimal conflict.
From a PROMOTION perspective, the OSM will plan, create and execute a quarterly promotional calendar. The calendar will include a Consumer and SMB (pymes) component; holiday themes should be part of the calendar and the calendar will cover every day of the quarter. The OSM will coordinate for promotional pricing ensuring appropriate approvals are in place from local teams; will submit task requests and build direction to the web production teams to create respective landing pages (including merchandising regular product pages and pricing); communicate all promotional activities to the extended teams (Telesales, marketing, GSC, etc.).
From a DISTRIBUTION perspective, the OSM will work directly with the demand generation teams to communicate upcoming promotional/product/prices and track results; involved in weekly meetings with the extended teams (including product teams, pricing teams, GSC teams, marketing teams, web production teams, etc.). The OSM will manage the different eComm routes: direct, marketplaces, LenovoPRO, Affinity. Overall own the eCommerce P&L results tied directly to KPI.
Other skills required:
• Passion to drive a fast paced, end to end business using 4P skills.
• Ability to stay focused and react to daily market (pricing) and analytics input.
• Strong leadership and negotiating skills needed to manage relationships with local extended teams (product, pricing, web merchandising/production, logistics, finance, etc.), to ensure proper pricing and other support.
• Web analytics to measure results and set sales strategy based on results.
• Knowledge of demand generation programs (affiliate, display, paid search) to ensure optimization via the demand generation teams.
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