Why GMF?
GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences and national requirements in local markets. Latin American country operations include Brazil, Chile, Colombia, Mexico, and Peru.
About the role The Marketing Analyst is responsible for supporting the development, implementation, and optimization of marketing strategies with the objective of increasing brand visibility, attracting leads and driving conversion to the brand.
This role involves managing digital media campaigns, point of sale, events, creating relevant content and monitoring campaigns to measure performance.
What you need In terms of education, knowledge and skills, the requirements we consider are:
Professional degree in careers such as commercial engineering, journalism, advertising, or others related to the objective and functions of the position.Experience with event planning and managing.Experience managing external agencies that provide marketing products such as merchandising and graphic content, ensuring proper delivery and quality.Advanced English level: Able to communicate appropriately in written form and understanding at conversation or meeting level.Creative thinking and ability to generate new ideas that capture the attention of the target audience and strengthen engagement.Excellent written and verbal skills to develop and deliver clear and effective messages.Ability to work in a dynamic environment, meeting new challenges with speed and agility.Collaboration with cross-functional teams and relationship management with internal and external stakeholders. What you will be doing Market Research: perform market analysis to identify opportunities for expansion and improvements in current business lines, focusing on the needs and behaviors of the digital consumer.
Event planning and coordination, managing the relationship with providers to ensure proper delivery and quality.
Support the creation and execution of marketing plans, as well as content strategies on official owned channels, ensuring consistency with brand voice and tone.
Manage communications, including newsletters, press releases, website, and campaigns.
Monitor and analyze campaign performance using analytics tools and report insights.
Collaborate with internal and external teams to implement promotional initiatives across business lines.
Work with Sales, Products, and Insurance teams to ensure alignment of marketing strategies with business objectives.
What we offer At GM Financial we want you to be the most authentic version of yourself. We take care of your work-life balance by programming wellness and integration activities, where you will strengthen your relationships with peers and contribute towards the development and wellbeing of your community, while providing you with a competitive salary and benefits.
Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days & Community Investment hours.
Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days, Community Investment hours, free Access to APP for Mental Health, half day off on your birthday, possibility of tuition reimbursement subject to specific conditions, among others.
Disclaimer Chile - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people´s rights and freedoms. The application is open to apply for people with disabilities or under the context of law 21.015. If you require any reasonable accommodation to participate in the recruitment process, let us know to facilitate your participation in equal opportunities (Law 20.422).
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