Manager Brand Communications - Lifestyle Purpose & Overall Relevance for the Organization: Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.
Key Responsibilities: Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.
Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market Develop Leaders and Manage Talents to grow talents from within and train future successors Generate a framework for performance to set clear expectations with the team Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy Knowledge Skills and Abilities : Experienced in job and fully qualified/trained Combined broad theoretical and practical knowledge incl.
company policies and practices Requisite Education and Experience / Minimum Qualifications: 5 years experience Minimum 1 year informal management experience required En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual.
En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.