Lead Generation Manager

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Lead Generation Manager We're **Ailet, **a leading tech company providing high-tech services to the FMCG/Retail sector using image recognition technologies to boost sales efficiency. Our solutions grant real-time measurements of the most relevant shelf indicators. We help brands to know what's happening in-store and how to improve sales performances.
Ailet is a global player collaborating with the strongest brands in the FMCG community. We already worked with Danone, Nestlé, Pepsi, Coca-Cola Andina, Heineken, Mars, Kraft Heinz, and P&G. We have more than 30 clients Worldwide in more than 25 countries.
We seek a **Lead Generation Manager **to join our LATAM Team and **contribute to the company's expansion into international markets**.
**Responsibilities**:
**Strategic**
- Define growth points in regions based on Ailet products and industry offerings as well as market approach and efficient utilization of resources;
- Monitor the competitive landscape (features, campaigns, offerings).
**Tactical**
- Drive lead generation activities to achieve regional goals (KPIs);
- Set up trackable KPIs using marketing dashboards;
- Fine-tune the product description and lead generation actions (incl. outreach messages) according to the region strategy;
- Monitor changes in clients expectations and ensure that the required outreach messages (propositions) and strategy are aligned with these changes;
- Engage and collect requirements for any new and existing processes for HQ-Regions integration;
- Exchange best practices across the regions.
**Operational**
- Keep Hubspot space and analytics (reporting) updated;
- Plan and execute the activities on time and according to marketing strategy;
- Plan any necessary additional actions from product marketing's side to support regional marketing activities and ensure that the necessary content is available and localized;
- Initiate and deliver marketing business case pre-evaluations;
- Initiate and organize meetings with local BDMS to keep informed of the progress.
**Requirements**:
- **5+ years experience in B2B marketing**, with a strong knowledge of target audience specifics (SaaS, IT, Telecom, Consulting);
- Successful implementation of tools to increase conversion (lead magnets, lead forms);
- Experience in building efficient lead generation (incl. cold outreach) processes - key metrics, channels, messages used, etc;
- **Advanced English**;
- **Fluent in Spanish and/or Portuguese**;
- Advanced Hubspot user (templates usage, report building, etc);
- Demonstrable strong project management and communication skills.
**Will be a plus**:
- Experience in the marketing team of a B2B SaaS product company, providing services for enterprise FMCG and Retail clients;
- Retail/FMCG experience.
**We offer**:
- Competitive payment in USD;
- Performance bonuses;
- Work on your timezone schedule;
- Enjoy your national holidays;
- Compensation for learning foreign languages;
- 28 days of paid vacation per year;
- Work on international projects with multicultural teams;
- Professional development: Inside company training and Performance Reviews.
We'll be glad to meet you
**Please make sure to send your CV in English. The initial interview will be held in English. A portfolio and Cover letter are highly appreciated.**
**Salary**: From $1,800,000 per month
Application Question(s):
- What is your salary expectation (monthly in USD)?
**Experience**:
- B2B Marketing (preferred)
- SaaS (preferred)
**Language**:
- English (preferred)
- Portuguese (preferred)
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