Field Marketing Specialist Concepción

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Field Marketing Specialist (FMS) The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.

They work with the FMM to:

Build strong local networks including opinion-leaders and key influencers both online (social media) and offline. Create and implement marketing initiatives in the four key pillars of the marketing mix: Consumer Collecting Sports Culture Communications Leverage On Premise, Off Premise, and New Business opportunities while encompassing local needs and specificities. This ultimately impacts the heart of local consumers, leading to the successful development of the business. The FMS is constantly out 'in the field' to make things happen; this is not an 'office' job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.

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