Marketing Jornada completa **Field Marketing Manager - Santiago**Santiago, Chile RESPONSABILIDADES **Áreas que se adaptan a tus fortalezas**Todas las responsabilidades que te confiaremos:+ Adapt global and national Red Bull priorities to the local context to build a strong regional face of the brand.+ Deeply understand the local consumer to generate ideas and execute strategies that enhance brand image and product functionality.+ Share regional market insights (consumer, competitors) with the national team for alignment and innovation.+ Collaborate with sales to ensure both mental and physical availability of the product in On Premise, Off Premise, and New Business environments.
+ Develop and support local events and marketing opportunities aligned with Red Bull's values and the local consumer/media landscape.+ Focus on premium execution and detail in every consumer experience, including events and marketing activities.+ Build sustainable relationships with key local influencers, media outlets, and communities.+ Integrate Red Bull athletes into plans and create 360° campaigns for amplified reach.
+ Stay updated on generational trends and consumer behaviors through active local networks and scenes.+ Create innovative, regionally tailored ideas that reflect global and national priorities.+ Place digital and social media at the core of all field marketing activities.
+ Source, hire, and train Field Marketing Specialists (FMSs) and ensure their alignment with brand values.+ Set objectives, provide coaching, and conduct regular performance evaluations for FMSs.+ Foster talent development within the team and ensure no regretted losses, promoting internal growth opportunities.
+ Maintain efficient logistical systems for warehousing and infrastructure to meet local needs.+ Develop and manage regional budgets, identifying cost-saving opportunities.+ Build mutually beneficial partnerships with other brands, organizations, and networks to add value.+ Outsource media-related activities and event logistics to specialized agencies for optimized outcomes.
Minimum 3 years experience of line management with expertise in hiring, training, administration and motivating teams.
Ideally, experience in working with commercial teams – general sales or trade marketing.
A 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.
Strong leadership, planning and project management skills.
**Field Marketing Manager - Santiago****Centro de preferencia de la privacidad****Gestionar las preferencias de consentimiento**Activas siempre
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