The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.
They build strong local networks including opinion-leaders and key influencers both online (social media) and offline.
They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.
The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" jobRESPONSABILIDADESÁreas que se adaptan a tus fortalezasTodas las responsabilidades que te confiaremos:Adapt global and national Red Bull priorities to the local context to build a strong regional face of the brand.Deeply understand the local consumer to generate ideas and execute strategies that enhance brand image and product functionality.Share regional market insights (consumer, competitors) with the national team for alignment and innovation.Collaborate with sales to ensure both mental and physical availability of the product in On Premise, Off Premise, and New Business environments.Develop and support local events and marketing opportunities aligned with Red Bull's values and the local consumer/media landscape.Focus on premium execution and detail in every consumer experience, including events and marketing activities.Build sustainable relationships with key local influencers, media outlets, and communities.Integrate Red Bull athletes into plans and create 360° campaigns for amplified reach.Stay updated on generational trends and consumer behaviors through active local networks and scenes.Create innovative, regionally tailored ideas that reflect global and national priorities.Place digital and social media at the core of all field marketing activities.Source, hire, and train Field Marketing Specialists (FMSs) and ensure their alignment with brand values.Set objectives, provide coaching, and conduct regular performance evaluations for FMSs.Foster talent development within the team and ensure no regretted losses, promoting internal growth opportunities.Maintain efficient logistical systems for warehousing and infrastructure to meet local needs.Develop and manage regional budgets, identifying cost-saving opportunities.Build mutually beneficial partnerships with other brands, organizations, and networks to add value.Outsource media-related activities and event logistics to specialized agencies for optimized outcomes.Minimum 3 years experience of line management with expertise in hiring, training, administration and motivating teams.Ideally, experience in working with commercial teams – general sales or trade marketing.
Proven background in negotiation and management of budgets.A 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.Strong leadership, planning and project management skills.A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns).
Strong understanding of youth culture in sports and culture in the region.Viajar 50-60%Field Marketing Manager - SantiagoRed BullDando alas a las personas y a las ideas desde 1987En los años 80, Dietrich Mateschitz desarrolló una fórmula conocida como Red Bull Energy Drink.
Esto no sólo significó el lanzamiento de un producto completamente nuevo, si no el nacimiento de toda una nueva categoría de producto.LO QUE NOS MOTIVAPersiguiendo nuestro potencialDesde los orígenes de Red Bull, la mentalidad emprendedora nos ha guiado tanto en el trabajo como en el entorno que creamos:PROPÓSITO¡Encuentra tu propósito y utiliza tus fortalezas para conseguirlo!El motivo más importante de tu trabajo.
Contribuir y añadir valor a algo o alguien.LIBERTAD Y RESPONSABILIDADHazte realmente responsable de ti y de tu trabajo.Para tener la libertad de trabajar en algo de la manera que tú quieras.MASTERYAma la vida, ama el trabajo, ama desafiarte a ti mismo!Transforma tus talentos en fortalezas para convertirte en alguien excelente en lo que hace.