The Associate Marketing Specialist role involves supporting marketing activities, coordinating campaigns, and working with the Marketing team to achieve business objectives and revenue targets.
The Associate Marketing Specialist is an entry-level role within the General Marketing Management job family. The primary responsibility of this role is to support in all aspects of marketing and work closely with the broader Marketing team to help with the coordination, development, and/or execution of marketing activities in line with business objectives and revenue targets.
The role involves assisting with the coordination of marketing campaigns, maintaining the marketing activity calendar, and supporting information. You will also help the marketing activity owners to perform readiness planning, ensuring that all stakeholders understand the campaign mechanisms, timing, requirements, and metrics.
Key Responsibilities:Assists with the coordination of marketing campaigns and works closely with the Marketing team to help with the execution of marketing activities in line with business objectives and revenue targets.Helps with the maintenance of the marketing activity calendar and supporting information.Helps the marketing activity owners to perform readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements, and metrics.Works closely with relevant stakeholders to help with the tracking and measurement of the success of these demand generation programs.Assists the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.Assists with the coordination of information load being distributed to marketing and communications teams.Helps with the delivery of content, tools, and materials for internal and external communications.Participates in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing, and key partners.Supports any marketing activities as required by the Marketing management team.Knowledge and Attributes:Some knowledge and understanding of all relevant industry standards.Some knowledge and understanding of best practices for marketing.Good written and verbal communication skills.Ability to interact with a variety of internal team members at different levels in the organization.Developing understanding of the features and benefits of the company's products and services.Some understanding of how databases are utilized in effective marketing.Ability to articulate the company's value proposition.Ability to work with and manage many projects within the required deadlines.Some awareness of data privacy and compliance as they relate to marketing activities.Some knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.Some understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.Academic Qualifications and Certifications:Bachelor's degree or equivalent in Marketing Management or related field.Required Experience:Entry-level experience working in a similar role and preferably within a similar type of working environment.
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