Purpose & Overall Relevance for the Organization
Develop and ensure excellent implementation of Omni-channel (Wholesale, Retail and eCommerce) marketing plans.
Key Responsibilities Lead Implementation of Omnichannel (Wholesale, Retail and eCom) marketing plan in alignment with LAM strategy to ensure high quality and consistent consumer impact.Develop account marketing plans for key accounts in close collaboration with the country sales teams to achieve maximum sell-in, sell-out and consumer impact with the key accounts in LAM.Drive an exciting consumer experience online and offline for our consumers.Drive execution of the key city trade zone attack to position adidas as the most desirable and present brand in the key trade zones.Develop delegates through coaching, feedback and experiences to build the best team.Own Country wholesale Shop-in-Shop investment plan and CAPEX investment to maximize consumer impact and ensure efficient use of resources.Lead local Trade Marketing and Visual Merchandising teams to maximize consumer impact and sell out.Own Country Omnichannel Marketing Working Budget to ensure a right investment decision. Key Relationships Local Brand and other Marketing teams.Local Sales and Channel Distribution teams.Regional teams either Marketing or Sales. Knowledge Skills and Abilities Must be a strategic thinker with confidence and speed in execution.Strong coaching leadership style providing guidance, support, and feedback through active listening, emotional intelligence, and mentorship.An acute sense of business bringing financial literacy, strategic thinking, market awareness and operational insight.A strong and dedicated understanding towards the customers' needs. Requisite Education and Experience & Minimum Qualifications Bachelor's degree or equivalent required in related field.+10 years' Commercial & Marketing roles leading Channels and/or Categories strategies and execution plans in both Brick-and-Mortar and eCommerce.+5 years' experience leading and managing teams like Sales teams, Trade Marketing teams or similar.Previous experience managing Marketing working budget and Sales Forecasting.Proven track record of sales-driven results demonstrating consistent achievement of sales targets, growth in revenue, and successful implementation of point of sales strategies.Strong communications skills and relationship management leading and negotiating with internal stakeholders, external suppliers, B2B clients, among others.Fluency in both Spanish and English. Be able to work in an English-speaking environment on a daily basis.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES, OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need.OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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