The International Operations Department is involved in the day to day and overall business processes for the international sales teams.
The Business Innovation team is focused on designing and launching solutions to support a global network of Business Developers, institutions, and agents.
The International Marketing Department helps a dozen institutions and their business development teams to empower their agency partners, serve their student applicants, and build what's next in international student recruitment.
As a Community Manager, you will play an important role with lots of room for growth in a team that thrives on content that conveys value and drives action.
You will work with international and brand marketing, as well as regional sales and partners, to fuel the explosive growth of their destination institutions. Responsibilities:Create content that drives demand, customer engagement, and traffic, with the aim to deliver higher qualified sales pipeline and customer retention.Write long-form and short-form content, as needed, for guides, testimonials, case studies, and product collateral.Write persuasive content, including for email, social posts, website updates, blogs, landing pages, etc.Work closely with marketing managers to turn creative briefs into integrated marketing campaigns—from LinkedIn ads to landing pages to one-pagers.Collaborate with the full team of marketers to deliver on content marketing strategy and editorial plans.Follow editorial guidance and company branding, including style and tone.
Optimize content based on routine metrics of user traffic and engagement.
Assist in repurposing content across different mediums, including video and social media.Assist in conducting regular content audits and developing content marketing strategy.
Stay up to date on construction news and trends that impact target personas.
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